TVOntario’s flagship public affairs program The Agenda Tuesday (8 pm EST) will examine how the rise of online shopping has also led to greater sales and distribution of counterfeit products – a topic also the focus of recent Consumers Council of Canada research.
The episode is titled Amazon’s Counterfeit Problem and pledges to explore why it is getting harder to tell what’s real and what’s fake online, as Canadians are on track to spend $64.5 billion online this year. The Consumers Council report Consumer Attitudes and Their Role in Reducing the Impact of Counterfeit and Pirated Goods and Services concluded that consumers find it difficult to identify the perils of buying counterfeit goods and pirated media, and industry intellectual property protection campaigns don’t help them.
The research included a 2,000 person national web survey and focus groups. It noted that consumers do not have the same ability to examine the goods, packaging and labelling that could help them determine authenticity. It noted that problematic goods pose serious risks to consumers, such as fake pharmaceuticals and forged safety certifications. Among the report’s recommendations:
• A single body to co-ordinate anti-fraud initiatives by governments across Canada.
• Business, government and consumer organization joint engagement to address marketplace risks born by consumers and facilitate consumer education.
• Governments and business should provide sustainable funding to consumer organizations to play an independent role in curbing marketplace fraud.
The report also urged stronger enforcement by governments of general consumer protections.
That theme was also an important part of a second 2019 Consumers Council research report. Super Complainers: Greater Public Inclusiveness in Government Consumer Complaint Handling noted the trend of Canadian regulators to reduce or even withdraw from pro-active inspections. In that report’s survey of 2,000 Canadian consumers, public confidence was low (84%) that government complaint handling would be helpful in distant transactions. Consumers supported measures that would reduce their risk in distant transactions such as a national consumer complaint data bank, international cooperative agreements and frequent issuance of consumer complaint trends.
A third Consumers Council of Canada report examined another element of consumer protection in online transactions. Consumer Redress, Chargebacks and Merchant Responses in Distant Transactions examined how remedies to different problems in distant (online or telephone) transactions can differ by how the consumer chose to pay for the purchase. It discussed how the protections offered by credit card chargeback programs compare to online dispute resolution choices, and how poorly chargeback protection is disclosed to consumers.
The program will be rebroadcast at 11 pm, and then available through TVO’s online archives.