Canada’s advertising industry adjudicator has received about 40 complaints about COVID-related issues in advertising, but only...
Advertising in the Age of COVID
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By Issue Area
How Gift Cards Lose Their Value
A group of Canadian consumers recently discovered that the value of gift cards can disappear very quickly. Most provinces have...
How Extended Protection Plans Differ
You have finally decided on a refrigerator. Compared prices, sizes, energy efficiency and other features. It seems like all the...
Hush Money and the Limitations of Online Consumer Reviews
Social media makes it easy for consumers to share their experiences on goods and services – positive and negative – with the...
Consumer reviews useful but risky if not weighed critically
Canadian consumers feel cautious about using online reviews of products and services used by other consumers, but nonetheless...
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