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Current Research

Dynamic Pricing - Can Consumers Achieve the Benefits They Expect?

This research project's key outcomes will outline the possible harms to consumers from potentially exploitative pricing practices as retail business moves to more extensive use of dynamic pricing, what consumers can do to protect themselves, how aware they are of the risks, and what business and government can do to ensure consumers' rights are protected.

Consumers Council of Canada has received funding from Innovation, Science and Economic Development Canada's Contributions Program for Non-profit Consumer and Voluntary Organizations for the aforementioned research. The views ultimately expressed in the final reports of this research will not necessarily be those of Innovation, Science and Economic Development Canada or of the Government of Canada.

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