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Research Announcements

Canadians acting to improve their homes and make them more energy efficient want to do so informed about what’s best for them rather than simply because they feel either incentivized or subject to market pressure.

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As never before, Canadian consumers must vigilantly compare prices and know who and what’s behind the price offers made to them, because powerful artificial intelligence could be used to construct and control access to those offers.

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Most Canadian consumers are unaware of a key feature of electronic payments services they commonly use that can protect them from losing their money if they don’t get what they ordered, it’s not what they ordered, or what they ordered doesn’t work.

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Half of Canadian consumers say they have participated in government- or utility-organized programs to improve home energy efficiency and most of them were satisfied with the outcome,

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Council report finds Canadian consumers feel cautious about using online reviews of products and services used by other consumers, but nonetheless feel information from this source if carefully considered makes them more savvy shoppers.

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