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Research Announcements

As never before, Canadian consumers must vigilantly compare prices and know who and what’s behind the price offers made to them, because powerful artificial intelligence could be used to construct and control access to those offers.

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Most Canadian consumers are unaware of a key feature of electronic payments services they commonly use that can protect them from losing their money if they don’t get what they ordered, it’s not what they ordered, or what they ordered doesn’t work.

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Half of Canadian consumers say they have participated in government- or utility-organized programs to improve home energy efficiency and most of them were satisfied with the outcome,

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Council report finds Canadian consumers feel cautious about using online reviews of products and services used by other consumers, but nonetheless feel information from this source if carefully considered makes them more savvy shoppers.

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Research for Consumers Council of Canada finds rent-to-own transactions are an expensive way for consumers to acquire merchandise, with periodic payments typically totalling 2 to 3.5 times the price of the same goods at conventional retailers.

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