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First report from Behaviourally Informed Organization addresses – and poses – information gaps

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Report focuses on "implementation gap", Canadians who have financial plans, but don't act on them

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Protection on replacement units, location of service among points of differentiation

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Canadian consumers find it difficult to identify perils of buying ‘counterfeit’ goods and ‘pirated’ digital media, and industry intellectual property protection campaigns don’t help them, report finds.

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A research partnership that includes Consumers Council of Canada and is being led at the Behavioural Economics in Action Research Centre at the Rotman School [BEAR] at the University of Toronto has been funded by Social Sciences and Humanities Research Council of Canada.

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