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Council Research Announcements

Canadian consumers find it difficult to identify perils of buying ‘counterfeit’ goods and ‘pirated’ digital media, and industry intellectual property protection campaigns don’t help them, report finds.

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A research partnership that includes Consumers Council of Canada and is being led at the Behavioural Economics in Action Research Centre at the Rotman School [BEAR] at the University of Toronto has been funded by Social Sciences and Humanities Research Council of Canada.

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Canadian governments can better handle consumer complaints and work more capably with consumer organizations, to promote and protect consumer interests.

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Canadian retailers that standardize their displays of unit pricing and eliminate misleading price presentations stand to gain a competitive advantage by developing greater customer loyalty.

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Canadians want clear, simple, trustworthy and actionable information to assist them when they buy a new or resale home and to assist them in making decisions to improve the energy efficiency of their homes.

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